Follow my Ad
Follow my Ad
‘Follow my Ad’ will allow you to answer questions such as:
– How is your ad performing live?
– How does it behave after multiple expositions?
– How many expositions does it require to achieve its full impact?
– When does it become memorable?
– When does the effect start to wear out?
– In which segments does it behave better?
– In which channels is it producing its bigger impact?
– Which timetables are better for its release?
– Does it behave better in specific timetables and ad reel positions?
Follow my ad report
gives you an estimate of your ad’s life cycle.
of the physiological level and estimate the effect of multiple expositions on ad recall.
Evaluation of the measures
like attitude towards the ad, likability and purchase intent.
Passive monitoring plus data synchronization
In a Follow my Ad study we monitor the sample for expositions to your ad as it is broadcasted live. Testers are instructed to watch TV or navigate on digital platforms wearing the sensors in the days your ad is expected to air. The MindProber app detects the ad as the panel is exposed to TV or digital content and records the physiological responses synchronized with the multiple exposures to the ad. As testers are exposed, they are required to answer to multiple questions about the ad and brand through their mobile devices.
Full questionnaire customization
We allow you to customize your post exposition questionnaire. Besides standard modules (ad recall + likability, purchase intent), we allow you to define your own questions to be administered to the tracking sample.
In your ‘Client Area’
by gender, age, and region
define the expected air times and tracking dates and launch study
when it happens, it launches programmed questions about the ad and brand
MindProber treats the data automatically and you can explore your results