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UX on data science visualization – MindProber vision (part I)

UX on data science visualization – MindProber vision (part I)

How to develop MindProber dashboard to create a simple and intuitive platform, where the data could be read and analyzed by both, marketing and research…
Tiny Details Can Make or Break a TV AD

Tiny Details Can Make or Break a TV AD

When creating an advertising campaign we’re often confronted with choices: should we go with a female character or a male one? The music: soft or…
MindProber and audience behavior – presenting our Live Broadcast Monitoring

MindProber and audience behavior – presenting our Live Broadcast Monitoring

MindProber has been working hard on several different products to test your media content, aiming from the get got at giving you access to biometrics-powered…
The Power of an Ad – How Nike Ad Launched a Controversy

The Power of an Ad – How Nike Ad Launched a Controversy

Brands usually avoid politics. It’s easier and safer to just maintain a mainstream profile that appeals to everyone – or at least that doesn’t alienate…