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MindProber Buzz

Are you choosing your ad version based on hunches? Not with MindProber’s A/B Testing

Are you choosing your ad version based on hunches? Not with MindProber’s A/B Testing

How many times did you ask yourself what’s the best version of your ad? Many, we imagine! During the creative or production process for an…
A good story is worth more than the words it takes to tell it

A good story is worth more than the words it takes to tell it

Here we are again, working hard dissecting ads and what triggers emotional activation on different audiences. We still haven’t found the formula for success, but we…
Four essential steps to keep a motivated panel

Four essential steps to keep a motivated panel

Our days at MindProber are always exciting, with different challenges for the development department or the electronics experts. But the biggest one is to keep…
Fast and Accurate - how MindProber collected 500 scientifically valid neuroscience data points in a month

Fast and Accurate - how MindProber collected 500 scientifically valid neuroscience data points in a month

At MindProber we worked hard to reach a goal – finishing the first trimester of the year with 250 distributed sensors, 150 people equipped with…